MNT Sees Record Ratings With Wrasslin'
Debut of WWE Friday Night Smackdown is MyNetworkTV's most-watched program ever.
By John Eggerton -- Broadcasting & Cable, 10/6/2008 3:10:00 PM
MyNetworkTV said Monday that the debut of its Friday night wrestling show was the most-watched program ever on the network.
WWE Friday Night Smackdown, which moved over from The CW this season, drew 3.2 million viewers 2-plus and generated a whopping 233% increase in its 18-49 audience, said MNT.
Not surprisingly, the show did particularly well with male demos, registering record numbers with men 18-34 (a 1.2 rating, tops among all networks, says MNT) and in men 18-49 (a 1.3 rating).
MyNetworkTV Chief Greg Mediel had predicted the show would be a “promotional locomotive” the likes of which his network had not seen before.
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