NBC, Obama Campaign Spar Over YouTube Video

Obama campaign's VoteForChange.com posts YouTube video featuring NBC News anchors Brokaw, Olbermann 'pronouncing' McCain election winner.

By John Eggerton -- Broadcasting & Cable, 10/1/2008 7:04:00 AM

At press time, a YouTube campaign spot, "Bad News," featuring NBC News anchors -- Tom Brokaw, Keith Olbermann -- appearing to pronounce Sen. John McCain (R-Ariz.) the Nov. 4 election-night winner was still up on YouTube.

NBC executives and lawyers sent a cease-and-desist letter to the Obama campaign, whose VoteForChange.com posted the video.

NBC also contacted YouTube to ask them to take it down. "You can't just take our people and create fake newscasts with them," an NBC News source said.

According to the source, the video was removed, but it had been reposted by press time. NBC continues to follow up with YouTube. NBC also continues to register its displeasure with the campaign, which only agreed to modify the spot, according to NBC. "We have received some pushback from [the campaign]. We have engaged the Obama campaign on the legal front and demanded that they stop using the ad," NBC spokeswoman Allison Gollust said. "To date, they have not complied. Their response was to put a tag line at the end of the ad."

She told B&C that was not good enough.

The tag line -- which appears as a pop-up following the video rather than an amendment to the actual spot -- says first that VoteForChange.com is sponsored by Obama for America, then that "NBC and MSNBC did not cooperate in the making of this video." Clicking on that pop-up actually leads to the Obama campaign site and another video, this one of Ashton Kutcher and Demi Moore flanking a cardboard Obama cut-out, identifying themselves as a "typical American family" and telling viewers to go to Voteforchange.com.

At press time, the video was still up on YouTube and had received 587,290 views.

Talkback

» Submit Feedback

• 
  

  I think that nbc and other media affiliates would not have this problem if the liberal media werent all pushing the american public to vote for obama, I know for a fact that nbc will only put on tv , favorable news coverage of obama and only negative for mcain, I heard it from some one in the news room offices, I feel it unfair for nbc and other affiliates to play with the election like this and their should be legal reprocussions for doin so. So with that said, mr, husain obama who is gonna sell out this country to any enemy in this world and put the U.S in jepordy is the media''s fault!

  
  

  
  PAUL Burn - 10/2/2008 1:58:00 PM EDT
» Submit Feedback

Related Content

• Topics
• Author

LEFT COAST BIAS: Separate NBC News and MSNBC

09/15/2008

NBC Taking iCue To Facebook

11/20/2008

No News Is Good News

09/12/2008

SPJ Takes NBC to Task For David Goldman and Son's Jet Flight

02/10/2010

Griffin Named MSNBC President

07/16/2008

Also by this author

• Markey Announces Bill to Update E-Rate Program

• Snow Forces FCC to Reschedule Feb. 11 Public Meeting

• Obama Announces Creation of Childhood Obesity Task Force

• Osteen Gives Shout-Out To Rush White Spaces Bill

• NTIA Gives Out $21.5 Million in Broadband to Projects in Southern Virginia

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home