CBS Turns iPhones Into Newsgathering Devices

EyeMobile software application created by Treemo Labs to enable citizen journalism.

By Glen Dickson -- Broadcasting & Cable, 9/22/2008 8:57:00 AM

Consumers equipped with Apple’s popular iPhone mobile device now have the ability to be “personal broadcasters” by uploading photos and video to CBS Mobile’s EyeMobile Web site, CBS announced Monday, by downloading a new, free software application.

The EyeMobile iPhone application was created by Seattle-based social-networking specialists Treemo Labs and offers the full functionality of CBSEyeMobile.com, which launched earlier this year, CBS said.

The Treemo software allows iPhone owners to use the device’s integral camera to capture and upload photos and video to the CBS EyeMobile site, where they can view and rate reports and interact with other EyeMobile “on-the-go journalists.” After submitting content, EyeMobile application users can update their reports, track views and engage in discussions with other EyeMobile members.

"We are very excited to be able to bring a cutting-edge application to iPhone and iPod Touch users," said Jeff Sellinger, executive vice president and general manager of CBS Mobile, in a statement. “Soon iPhone users will be able to broadcast anything live from the street, essentially becoming walking televisions. This application enables any iPhone user to report news from their hometown or wherever they are. It also allows users to engage in nonfiltered reporting from real people. The EyeMobile application is the best of both worlds."

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