Free Newsletter Subscription
        BNC All Access

Nielsen Reports Out-of-Home Video Audiences

IdeaCast's Health Club TV, Gas Station TV first clients for Nielsen On Location Media.

By Robert Marich -- Broadcasting & Cable, 9/18/2008 11:55:00 AM

Nielsen is launching regular measurement of out-of-home video media, which it pegged as a $1.3 billion advertising business.

Nielsen On Location Media will estimate audiences for advertiser-supported video networks in gas stations, hotels, health clubs, retail outlets, amusement parks and arenas.

IdeaCast’s Health Club TV and Gas Station TV are the first clients for Nielsen On Location Media. IdeaCast has TV monitors in 1,000 health clubs across the United States.

Previously, Nielsen sold custom reports to out-of-home media, but it now issues a syndicated report in a standard format.

Talkback
Related Content

No related content found.

Also by Robert Marich

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'The Middle'
ABC’s The Middle debuts Sept. 30 at 8:30 p.m. The following are reviews...
More

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'Hank'
ABC’s Hank debuts Sept. 30 at 8 p.m. The following are reviews from TV...
More

Free Streaming panel_Grossman_Graboff_Rosenblum_Tellem_Wells_vertical

Free Streaming: Killing or Saving the Television Business

Photos from the B&C/Multichannel News panel discussion and networking breakfast held Nov. 17, 2009, at the Academy Television Arts & Sciences. (Photos by credit: Craig T. Mathew/Mathew Imaging)



Advertisement
About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2011 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy