NBC Sets Multiplatform Fall Premiere
Full episodes in HD of new, returning fall 2008-09 series to be available prior to air dates via VOD, online, mobile platforms.
By B&C Staff -- Broadcasting & Cable, 9/18/2008 4:33:00 AM MT
NBC will preview its new and returning fall 2008-09 series via a variety of platforms, including full episodes in HD.
The video-on-demand services of Comcast, Cox Communications, Charter Communications, Dish Network and Verizon Communications’ FiOS TV will present full episodes of the series’ season premieres or debut episodes, in HD, for one week prior to their network airings.
Along with NBC.com, Hulu, the online-video joint venture between NBC Universal and News Corp., will provide on-demand streaming of several fall shows, and Hulu distribution partners including Yahoo, MSN, AOL, MySpace and Fancast.com will offer access to full episodes.
The shows will also be made available for instant viewing and download via Amazon.com’s online retail store.
Xbox Live Marketplace on Xbox 360 and Zune Marketplace will also offer the NBC series.
The NBC Primetime Preview Show, hosted by Chuck star Zach Levi, will be available on the platforms listed above, as well as mobile platforms MediaFLO USA’s FLO TV service, AT&T and MobiTV.
NBC series involved and their network premieres are: Knight Rider (Sept. 24), Kath & Kim (Oct. 9), Lipstick Jungle (Sept. 24), Chuck (Sept. 29), Life (Oct. 30) and 30 Rock (Oct. 30).
"This campaign represents our most comprehensive plan ever to gain widespread attention on multiple platforms for our new and returning fall series," NBC Universal Television Group chief marketing officer and president of The NBC Agency John Miller said in a statement. "In addition to providing sampling of our shows, each partner is providing promotional exposure that will help these series to succeed on both new and traditional platforms."
NBC Universal Digital Entertainment president Vivi Zigler added, “NBC.com continues to be the premiere destination for fans of our shows, and to provide our viewers with a sneak preview of the new fall season is a great opportunity to showcase the entire online experience around both our new and returning programs. We are also excited to for the first time take advantage of the enormous reach of Hulu and its partners’ sites as both a distribution and promotional network.”
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