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Lifetime’s Coco Chanel in Ratings Fashion

Lifetime Original Movie Coco Chanel attracts 5.2M total viewers, 1.5M women 25-54, 1.3M women 18-49.

By B&C Staff -- Broadcasting & Cable, 9/15/2008 11:36:00 AM

Lifetime Original Movie Coco Chanel pulled in up 5.2 million total viewers, 1.5 million women 25-54 and 1.3 million women 18-49 during its debut on Lifetime Television Saturday night.

Coco Chanel

The network said Coco Chanel was its second-highest-rated original film in 2008, behind The Memory Keeper’s Daughter.

Oscar-winner Shirley MacLaine starred in Coco Chanel, which the network described as “the story of the celebrated, strong-willed haute couture giant who faced life with an unparalleled sense of style and panache.”

Coco Chanel averaged a 4.5 Nielsen Media Research household rating for the women’s-targeted cable network.

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