Palin Interview Propels ABC’s World News
ABC's World News with Charles Gibson is most-watched installment since February; Nightline tops NBC's The Tonight Show with Jay Leno , CBS' Late Show with David Letterman .
By Marisa Guthrie -- Broadcasting & Cable, 9/12/2008 8:27:00 AM MT
Charles Gibson's interview with Alaska Gov. and Republican vice-presidential nominee Sarah Palin on Thursday's World News elevated the broadcast to its most-watched installment since February.
World News was watched by 9.73 million people with a 2.5 rating/10 share in the 25-54 demographic, according to Nielsen Media Research fast affiliate data.
That was more than 2 million more viewers than NBC's Nightly News (7.51 million viewers with a 2 rating/8 share in demo) and 3.57 million more viewers than CBS Evening News (6.15 million, 1.6/8).
Gibson's second interview with Palin on Thursday's Nightline gave the late-night news program a win over NBC's The Tonight Show with Jay Leno and CBS' Late Show with David Letterman in households. Nightline had a 4.2 household rating compared with Late Show's 3.6 and The Tonight Show's 3.3, according to Nielsen overnight metered-market data.
ABCNews.com racked up nearly 3 million page views and 600,000 video views of the Palin interviews through early Friday morning.
Gibson's interviews with Palin continue on Friday's World News and 20/20.
(The ratings are preliminary time-period numbers and may change when final data are collected.)
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Palin is smoke and mirrors. I feel that Palin shot herself in the foot by her responses to...
Sergio Ochoa - 2008-18-9 18:55:00 -
I agree full heartedly with the comments concerning the biased interview with Charlie and...
Lisa Baker - 2008-16-9 20:59:00 -
charles is an angry,mean,man.totally unprofessional! watching the interview makes me appreciate...
lisa terror - 2008-15-9 23:33:00 -
I listened to a local radio show this morning and the host read the complete transcript from...
Tanya Sawyer - 2008-15-9 20:30:00 -
The truth is out about Mrs. Palin! She is not only so under qualified to be a future vice...
Bridgette Vasquez - 2008-15-9 15:22:00
