TVB Forecasts A Downer 2009
By Michael Malone -- Broadcasting & Cable, 9/7/2008 8:00:00 PM
Total spot-TV revenue will drop 2%-5% in 2009, the Television Bureau of Advertising (TVB) forecast last week, with national spot plummeting 7%-10% and local spot somewhere between down 1% and up 2%.
The TVB called for a 25%-35% rise in station Website revenue and a 25%-50% bump for station wireless.
TVB President Chris Rohrs said the cycle continues: TV sales spike in even years with elections and Olympics, and slump in odd years, which have neither. The TVB predicts a 6%-10% uptick in total spot in 2010.
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