PBS DNC Ratings Down For Day Two
Ratings for Senator Clinton's speech down from day one, even more from 2004 DNC.
By John Eggerton -- Broadcasting & Cable, 8/27/2008 10:08:00 AM
Despite the much-anticipated speech by Hillary Clinton, PBS' coverage of day two of the Democratic National Convention was down slightly from the day before, and down significantly from its coverage of day 2 in 2004.
It is the only broadcast network devoting all of prime time to the convention.
Not only were the ratings down from four years ago, which could be said of most television in the increasingly fragmented video marketplace, but it also reversed a trend from the previous two elections of ratings improving on the second night.
According to Nielsen overnight numbers, PBS averaged a 2 household rating/3 share Tuesday , down from the 2.1/3 it averaged Monday night, and down from the 2.9/4 it averaged for the second night of the 2004 convention.
Still, that 2 rating was on the order of a more-than-70% improvement on its prime time average.
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Four years ago, PBS was the only broadcast network to run convention coverage on Tuesday. This year, broadcast viewers could choose from ABC, NBC and CBS in addition to PBS. So it shouldn't be a surprise that PBS was down. Actually, PBS shoulda been down more, when you think about it.
Ratings man - 8/27/2008 5:55:00 PM EDT
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