Television Bureau of Advertising: Network TV, local broadcast TV down; syndicated TV up.
By Michael Malone -- Broadcasting & Cable, 8/14/2008 12:25:00 PM EDT
Total broadcast-television ad revenues were down 4% in the second quarter, the Television Bureau of Advertising (TVB) reported, compared with the second quarter a year ago.
Network TV was down 4.8% for the quarter, syndicated TV was up 9.1% and local broadcast TV was down 6.1%.
Total broadcast booked just over $11 billion for the quarter, down from almost $11.5 billion in the same quarter of 2007.
For the first half of the year, local broadcast TV was down 3.8%, syndicated TV was up 10.2% and network TV was down 1.5%. That makes for a total broadcast-TV decline of 1.3%.
Furthermore, 17 of the top 25 advertising categories spent less in the second quarter than in the same quarter of last year.
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)
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