TVB: Broadcast Ad Revenue Down 4% in Q2

Television Bureau of Advertising: Network TV, local broadcast TV down; syndicated TV up.

By Michael Malone -- Broadcasting & Cable, 8/14/2008 12:25:00 PM

Total broadcast-television ad revenues were down 4% in the second quarter, the Television Bureau of Advertising (TVB) reported, compared with the second quarter a year ago.

Network TV was down 4.8% for the quarter, syndicated TV was up 9.1% and local broadcast TV was down 6.1%.

Total broadcast booked just over $11 billion for the quarter, down from almost $11.5 billion in the same quarter of 2007.

TNS Media Intelligence/CMR prepared the estimates for the TVB.

For the first half of the year, local broadcast TV was down 3.8%, syndicated TV was up 10.2% and network TV was down 1.5%. That makes for a total broadcast-TV decline of 1.3%.

Furthermore, 17 of the top 25 advertising categories spent less in the second quarter than in the same quarter of last year.

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