SEC, CBS Sports Ink 15-Year Extension
Southeastern Conference football, basketball to remain on network into 2025.
By Alex Weprin -- Broadcasting & Cable, 8/14/2008 8:36:00 AM
CBS Sports and the Southeastern Conference signed a 15-year contract extension that will keep SEC college-football and basketball games on CBS into 2025.
The deal, beginning with the 2009-10 season, will keep CBS as the exclusive national broadcaster for SEC football games, including the SEC Championship. The network will also feature an SEC “game of the week,” as well as primetime and doubleheader opportunities.
The deal also includes digital, wireless, video-on-demand and enhanced highlight rights for all of the CBS Sports platforms, as well as simulcasts on CBS College Sports Network.
“This landmark deal allows The SEC on CBS to continue to be a cornerstone of our fall programming for many years to come,” said Sean McManus, president of CBS news and Sports, in announcing the deal. “The agreement provides CBS Sports with the opportunity to showcase the excitement, pageantry and rich traditions of the SEC across all CBS platforms. We are thrilled to continue our long-standing relationship with one of the premiere conferences in the nation.”
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Man, CBS Sports is smart. It is all about the coaching.I wonder which
SEC coach will win the National Championship this year.
Bob Higgins - 8/14/2008 5:11:00 PM EDT -
With ABC having weekly prime-time college football games on Saturday nights, and rumors that NBC's Notre Dame package of home games may also move into prime-time in 2009 or 2010, I wonder if the CBS package of Southeastern Conference football games will be mostly broadcast in prime-time starting in 2009.
Given that the SEC has been a top conference in big-time college football of late, CBS would probably be able to successfully compete in prime-time on Saturday nights with a weekly prime-time SEC football game, even if it faces two other college football games on broadcast network TV (and others on cable) most weekends of the season.
Jofus - 8/14/2008 2:40:00 PM EDT
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