By Alex Weprin -- Broadcasting & Cable, 8/12/2008 7:49:00 AM MT
MTV Networks is rebranding its high-definition music channel, MHD, as Palladia, the company said Tuesday.
The new name is meant to reflect “a sense of spectacle -- a grand stage, a vast arena and the excitement of live musical performances.”
The network will continue to feature almost exclusively music content, with a particular focus on live events. Every Sunday at 9 p.m. will feature a new concert, and every Thursday, the network will feature a rock movie, kicking off Sept. 4 with Dave Chappelle’s Block Party, with others including Pink Floyd: The Wall and Tommy.
Palladia will also reair events from its sister networks, such as the MTV Video Music Awards, the VH1 Hip Hop Honors and the CMT Music Awards.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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