Skip navigation
Zibb
Subscribe to Broadcasting & Cable
RSS
Reprints/License
Print
Email

McCain Matches Obama in NBC Olympics Buys

Presumptive Republican nominee makes $6 million Olympic Games ad buy.

By B&C Staff -- Broadcasting & Cable, 8/5/2008 8:42:00 AM

Signaling that presidential candidates are making broader TV buys than in past elections, presumptive Republican nominee Sen. John McCain (Ariz.) made a $6 million Olympic Games ad buy.

John McCain

This follows on the heels of presumptive Democrat nominee Sen. Barack Obama (Ill.) making a $5 million Olympics buy via NBC.

“Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots,” AdAge.com reported Tuesday, saying that these are the first substantial network-TV buys made directly by presidential candidates in 12 years.

In the Democratic Party primary, the Obama campaign bought a high proportion of entertainment shows in primetime, diversifying ad buys more from news and information shows that candidates typically target.

RSS
Reprints/License
Print
Email
Talkback
Related Content
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
No content
More Content
  • Blogs
  • Photos
  • Podcasts

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'The Middle'
ABC’s The Middle debuts Sept. 30 at 8:30 p.m. The following are reviews...
More

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'Hank'
ABC’s Hank debuts Sept. 30 at 8 p.m. The following are reviews from TV...
More

VIEW ALL BLOGS RSS
Bell Blue

The Schmooze: B&C Hall of Fame Class of 2009

Members of the 2009 B&C Hall of Fame class receive their honors at the Waldorf-Astoria, Oct. 20, 2009.
ZuckerComcast

The Schmooze: 2009 B&C Hall of Fame

Photos from the 19th annual Broadcasting & Cable Hall of Fame gala at the Waldorf-Astoria in New York, Oct. 20, 2009.
News Corp. President and COO Chase Carey at the OnScreen Media Summit 2009

OnScreen Media Summit 2009

Photos from the B&C/Multichannel News day-long event on Oct. 21 at New York's Edison Ballroom. (Photos by Joshua Kristal, www.joshuakristal.com.)

aa 160 x160
Advertisement
BC Subscribe
About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2010 NewBay Media, LLC. 810 Seventh Avenue, 27th Floor, New York, NY 10019 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy