Vizio Launches HD Campaign for Olympics
Sponsorship with NBC to be highlighted during Opening Ceremony telecast.
By Glen Dickson -- Broadcasting & Cable, 8/4/2008 2:11:00 PM
The first ad, entitled “Splash,” will debut during NBC’s Opening Ceremony coverage Aug. 8. It features a U.S. diver in action displayed by Vizio’s new “FULL HD” XVT series 1080P (progressive) set with a 120-hertz refresh rate, which Vizio calls “Smooth Motion Video Technology.”
“The NBC Olympic relationship presents a unique opportunity to introduce Vizio’s new XVT line to a massive audience of mainstream consumers tuning into the Olympics,” Vizio director of marketing Jason Maciel said in a statement. “We’re excited and honored to showcase Vizio in conjunction with the world’s most historic and highly anticipated global sports event.”
Vizio’s new XVT series of value-priced HDTVs are now shipping to national retailers such as Costco Wholesale; Sears, Roebuck; Sam’s Club; and Circuit City.
NADA CRAGO - 8/20/2008 2:45:00 PM EDT
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