WJLA Washington, D.C., Goes Retro
Allbritton Communications’ WJLA Washington, D.C., replacing Local Point TV multicast channel with programming from Retro Television Network.
By John Eggerton -- Broadcasting & Cable, 7/25/2008 7:10:00 AM MT
Allbritton Communications’ WJLA Washington, D.C., is replacing its Local Point TV multicast channel with programming from Retro Television Network, which supplies way-off-network programming to more than 70 stations.
The new lineup will include shows like Leave It to Beaver, Wagon Train and The Rockford Files.
Local Point TV, which a station spokeswoman described as "experimental," had been carrying short films and showcasing local arts groups including storytelling, theater and standup comedy in the area.
The new RTN channel has carriage on Comcast and Verizon Communications’ FiOS TV, and the station is in negotiations for carriage on Cox Communications, the other major provider in the Washington area.
WJLA has three digital channels -- its primary signal, a weather channel fronted by veteran D.C. meteorologist Doug Hill and now RTN, which replaces Local Point TV as of Monday.
Station director of community relations Abby Fenton said WJLA made the switch because the Local Point programming was edgier and more adult-oriented while the RTN fare was more family-friendly.
The station will also get to pick and choose from 16 hours per day of already-supplied RTN programming in which it will have six minutes of ad time per hour to sell, with RTN also getting six minutes per hour to sell.
WJLA did not sell spots in Local POINT, but it did sell sponsorships and snipes.
Fenton said the station likes the Local Point programming and is pondering where else it might fit.
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We love the old TV shows! My kids are enjoying favorites I grew up with. But where can a find a...
Betsy Bear - 2009-17-3 17:56:49 -
I enjoy your new station but lately your menu line up does not match the television shows and...
esther m. coleman - 2009-9-1 08:55:00 -
I enjoy your new station but lately your menu line up does not match the television shows and...
esther m. coleman - 2009-9-1 08:55:00 -
My family of six folks totally loves the A-Team and all the lineup! Bring back...
alexis gutierrez - 2008-27-8 18:04:00 -
We love all the old shows! Definitely an improvement and we've been watching all...
S Lee Sauvage - 2008-28-7 21:35:00
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06/17/2009RTN Adds Affiliates
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