Hallmark Launches Online TV Series for Promotion
Hallmark Channel on Location half-hour shows to present TV-program footage, red-carpet premieres, interviews with stars and creative figures.
By Robert Marich -- Broadcasting & Cable, 7/21/2008 12:23:00 PM
Hallmark Channel will stream an online TV series from a permanent home on a microsite launching Aug. 15 to promote its original productions.
Hallmark Channel on Location, a series of half-hour shows, will present TV-program footage, red-carpet premieres and interviews with stars and creative figures.
Hollywood newswoman Stacey Gualandi will produce and host Hallmark Channel on Location. The show will carry no ads but offer entertainment values while providing a layer of support to help drive tune-in.
Getting the star treatment for the first half-hour episode is TV movie For the Love of Grace starring Mark Consuelos, Chandra West and Corbin Bernsen, which premieres Aug. 30 on Hallmark Channel.
“Hallmark Channel on Location results from our increasing investment in quality original online content where viewers will have yet another opportunity to satisfy their appetite for all things Hallmark Channel and all things Hollywood,” Hallmark senior vice president for creative services Marvin Dorson said in a statement.
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I just wrote this blog to let Hallmark bosses know that we will cease buying Hallmark cards in our local store. We will cease watching any Hallmark videos or television shows. Twenty-six states currently have constitutions that say marriage is only between a man and a woman. Now Hallmark is trying to change that. That is sad.
Gary Carlson - 8/23/2008 8:19:00 PM EDT
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