NBC Universal has sold 90% of its advertising inventory for the upcoming Olympic Games in Beijing and says it is on pace for a record haul. NBC Universal says it has a $1 billion revenue target.
NBC Sports & Olympics senior VP of sales Seth Winter thinks NBC's primetime coverage of Olympic trials for swimming, gymnastics and track and field helped prime the advertising pump. NBCU properties (including cable networks and NBCOlympics.com) will air an unprecedented 3,600 hours of Olympic coverage starting Aug. 8.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
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At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
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A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web...
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