GM Prepares More Ad Cuts
By Robert Marich -- Broadcasting & Cable, 7/20/2008 8:00:00 PM
General Motors, the fourth-largest U.S. advertiser, last week said its ad budget will come under the knife. GM spent $3 billion in 2007, according to Advertising Age.
Also, Anheuser-Busch, the No. 22 U.S. advertiser, announced a deal to sell itself to Belgian brewer InBev. That could change Budweiser's ad schedule, because of the debt level InBev will assume.
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