Fox’s coverage of 79th Major League Baseball All-Star Game from Yankee Stadium posts strong ratings.
By B&C Staff -- Broadcasting & Cable, 7/16/2008 11:09:00 AM MT
Fox said Wednesday that its coverage of the 79th Major League Baseball All-Star Game from Yankee Stadium drew an average audience of 14.5 million viewers and posted a 9.3/16 fast national rating/share, according to Nielsen Media Research.
The network said Tuesday night’s contest marked the most-watched All-Star Game since the 2002 contest, which attracted 14.7 million viewers, and finished in a tie with the 2006 gathering for highest rating since 2003’s 9.5/17.
When compared with the 2007 All-Star Game from San Francisco’s AT&T Park, viewership rose 16% from 12.5 million last year and ratings were up 11% from 8.4/15.
Due to the length of the 15-inning, four-hour-and-50-minute game, Nielsen issued two ratings figures: a 9.3/16 for the first nine innings and a 7.5/18 for the extra innings.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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