Former Saatchi & Saatchi executive David Palmer named senior VP, brand development and talent alliances for E!, Style, G4.
By John Eggerton -- Broadcasting & Cable, 7/16/2008 10:29:00 AM MT
Comcast Entertainment Group created a new brand-building post at the company and tapped an ad executive to fill it.
David Palmer, who headed up the experimental marketing and strategic alliance group at Saatchi & Saatchi, was named to the newly created post of senior vice president, brand development and talent alliances for Comcast's E! Entertainment Television, Style and G4 networks.
In that job, Palmer will look to extend the brand into new business, including licensing and merchandise.
Palmer's resume also includes stints with the William Morris Agency; Sony Pictures Television, where he promoted off-network launches for King of Queens; Metro-Goldwyn-Mayer; Turner Broadcasting System; and Disney.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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