NAB Makes D.C. Aware of DTV

National Association of Broadcasters places ads about DTV transition deadline in bus shelters in high-traffic areas in downtown Washington, D.C.

By John Eggerton -- Broadcasting & Cable, 6/30/2008 10:52:00 AM

The National Association of Broadcasters is looking to reach Washingtonians on the move with a message about the move to digital TV.

Ads pointing to the DTV transition deadline -- Feb. 17, 2009 -- were placed in bus shelters in high-traffic areas in downtown Washington, D.C., where the NAB is also headquartered, and will stay put until early August.

Some ads that aren't staying put are PSAs on cab receipts, a popular promotion in Las Vegas during various conventions. The NAB supplied 2,000 Yellow Cab receipts with the URL for the DTV Answers Web site printed on them.

More than 20% of TV households in the city are analog-only, one of the highest percentages in the country. By contrast, in Wilmington, N.C. -- where the FCC is testing an early DTV switch in September -- only about 8% of households are over-the-air.

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• 
  

  If NAB really wanted to grab attention, the headline would read "HOW TO GET FREE HDTV!!" instead of the prosaic "Are you ready for the switch to all-digital TV broadcasting?"

  
  

  
  Adam Smith - 7/1/2008 10:48:00 PM EDT
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