Discovery, Blockbuster Strike Sales Deal
More than three-dozen titles from Discovery Communications cable networks to be available in video-rental chain’s locations.
By Alex Weprin -- Broadcasting & Cable, 6/24/2008 6:51:00 AM
Discovery Communications and video-rental chain Blockbuster struck a deal to sell titles from Discovery’s library at all of Blockbuster’s locations.
Blockbuster will carry more than three-dozen titles from the Discovery networks, including Man vs. Wild and Dirty Jobs from Discovery Channel’ Meerkat Manor from Animal Planet; TLC’s Little People Big World; Planet Earth; and a compilation from Shark Week.
Each Blockbuster store will feature Discovery-branded displays to direct visitors to the DVDs, as well as trailers and clips on the in-store video network.
The deal helps to establish a new retail presence for Discovery, which closed all of its Discovery Channel Stores last year. The deal will put Discovery DVDs in more than 2,500 retail locations.
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