WCBS Launches Online ‘New York Network’
CBS O&O Sharing Revenue With Partner Sites.
By Michael Malone -- Broadcasting & Cable, 6/19/2008 6:37:00 AM MT
WCBS New York is partnering with local blogs and social media to launch the CBS 2 New York Network. The CBS O&O is sharing revenue with the local Websites it is partnering with.
WCBS is one of 13 CBS-owned stations offering “embeddable news widgets to a variety of local blogs and sites” to independent Web sites. The station offers real-time news feeds to partner blogs. The CBS stations’ efforts to connect with bloggers is known as the CBS Local Ad Network, which the CBS-owned stations launched in March.
“The CBS Local Ad Network’s platform enables CBS2 to provide our viewers easy access to local breaking news,” said WCBS President/General Manager Peter Dunn, “while offering local business and advertisers an outlet that successfully reaches their target audiences.”
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