Adelstein: DTV Transition a ‘Win-Win’ for Promotion
FCC Commissioner Delivers Pretaped Address at Promax/BDA North America 2008
By Joel Topcik -- Broadcasting & Cable, 6/18/2008 11:39:00 AM
New York -- Federal Communications Commission member Jonathan Adelstein called the coming digital-TV transition a "win-win" proposition for broadcasters looking to market themselves and reconnect with their local communities.

In a pretaped address at Promax/BDA North America 2008 here Wednesday, Adelstein urged broadcasters to approach the February 2009 switch to digital broadcasting as an opportunity to distinguish themselves through their efforts to inform viewers about the change.
Adelstein also encouraged stations to conduct early trials of their analog shutoff, as stations in Wilmington, N.C., plan to do Sept. 8, suggesting that such dry runs could be excellent promotional vehicles. (Adelstein previously endorsed more trial shut-offs in an interview with B&C.)
The National Association of Broadcasters similarly urged broadcasters to view the transition -- in which all full-power broadcasts must switch to digital by Feb. 18, 2009 -- as a chance to distinguish themselves from their cable and satellite competitors.
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Once again Adam your point is correct but it won't happen. Since conglomerates own most stations whether it be FOX or Tribune, or Media General or whatgever, they also have vested interests in cable channels.
The stations won't discourage people from signing to see those other channels. Actually most cable companies compress their HDTV so OTA HDTV is the best HDTV there is.
Problem is a converter box isn't HDTV you have to buy a new TV. Also old programming isn't HDTV it's upconverted.
HDTV is really a gimick and people don't need it. I mean Seinfeld is no funnier if it was in high def vs standard def. Is the news any more informative if it is in high def? Of course not.
Eric Post - 6/19/2008 11:57:00 AM EDT -
"FREE HDTV." That's all that broadcasters have to say, and watch the antennas sprout up on homes that can live without cable -- or want to save $$ on second- and third-set hookups. But retrans fees discourage broadcasters from promoting their own business, to the detriment of viewers who think they have to pay to get any true HDTV at all. The DTV campaign promotes digital to analog conversion; who's going to tell Joe and Jane Public that they're paying for HD channels they could be getting for free. "Free HDTV" is the distinguishing factor; why won't anyone tout it?
Adam Smith - 6/18/2008 5:10:00 PM EDT
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