Adelstein: Rate Commercials for Content
Federal Communications Commission member to Appear on C-SPAN's The Communicators
By John Eggerton -- Broadcasting & Cable, 6/13/2008 1:26:00 PM
Federal Communications Commission member Jonathan Adelstein said children are "swimming in a sea" of inappropriate material across the TV, cable, satellite and video-game platforms and programmers should rate their commercials as well as their shows.
He also said he expects the FCC's decision on the XM Satellite Radio-Sirius Satellite Radio merger to happen "pretty shortly."
Adelstein was being interviewed for C-SPAN's The Communicators series.
Adelstein opined that he has talked with friends who, while watching family programming like sports or American Idol with their kids, have seen an ad for erectile dysfunction or beer or a violent program come on that is inappropriate for children.
If broadcasters are going to do that, they should rate their ads just as they rate their shows. Adelstein said a parent has the right to control that ad, as well as the program.
He also called for simplifying the ratings system and the V-chip and making the ratings more uniform.
Adelstein gave the cable and broadcast industry a shout-out for their digital-TV-education campaigns. "The broadcast and cable industries have really stepped to the plate," he said.
He added that he had still seen no proposal from FCC chairman Kevin Martin on the proposed XM-Sirius merger, but nonetheless he thought it would happen "pretty soon."
Adelstein said the decision will have to come in two parts, with the FCC first changing its rules to allow one company to own the two satellite-radio licenses. "Then we have to decide what to do about the merger and whether there are any specific conditions that need to be placed on it,” he added. “I expect that will happen pretty shortly."
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To FCC;
You all should be embarrassed, and fired! You have lied and stalled enough. 180 day clock =a scam, by the end of the year=a Lie, by the end of the first quarter=another Lie, Shortly after the DOJ decision=another lie, Martin says he was having multiple drafts written months ago=lie. Now shortly and pretty shortly; but no drafts circulated in over a year and a half! What have they done in all that time????? DOJ has proven this is not a monopoly! Allow the licenses to be combined and stop pandering to every group out there! They have no right trying to get my Company for free, I paid for shares of my company and you have no right to give anybody anything that I own. If the minorities want more radio exposure let them go buy a radio station with their own money. This is a free country, not a socialist state. So allow the combo with no concessions other than what the companies agreed to begin with. I hope you are all investigated for this disgrace, you are going far beyond what the FCC was intended for and now you are using this unassigned power to destroy American confidence in our government, and any company you choose to destroy. Your stalling of this decision has cost me personally and many more I am sure, I hope the companies file suit for your stall tactics, the empire state building was built in less time. And both companies have now lost the Millions/ Billions due to your indecision. You have no right to cost companies so much. This is America, free market capitalism, remember? This is not a necessity it is a pay luxury service. Mr. Martin do you have a Boss that oversees you, or are you a free-bird with no one to answer to? I would like to speak to your boss because no common sense decision can take over a year to make. I don’t know of any company, employee, or anybody that can take so long to do a job and still have a job after showing this amount of incompetence. I want you and you group all fired.
So in ending you appear to be protecting your buddies at the NAB, and pandering to any special interest group wanting something for free. How about the Americans you supposed to be protecting? By the length of time you have been taking means one thing to this American and that is you are saying FU to ME. And I want you Fired. I will be sending this to anyone that will read it, the sad thing about that is that unless it is accompanied with a check, I assume no government official will read it.
Signed; One disappointed American.
Disappointed American - 6/13/2008 11:08:00 PM EDT -
I wonder if Kevin Martin or Hugo Chavez will run for David Rears job over at the NAB after he gets the ax when the new and improved administration comes in?
C3SR and NAB don't represent the American Consumer - 6/13/2008 6:30:00 PM EDT
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