Lifetime Hits New High with 'Army Wives' Return
By John Eggerton -- Broadcasting & Cable, 6/9/2008 3:02:00 PM MT
The second-season return of Army Wives marched into the Lifetime record books as the highest-rated original drama telecast ever on the network in households and all key female demos.
The Sunday night 10 p.m. registered a 3.7 household rating, which translates to 4.5 million viewers, or a 28% increase over its premiere last season.
In the women 18-49 demo, the show averaged a 3.5 rating, which was up 67% from its premiere. Also in the record books was a 2.9 rating in women 18-34 and a 3.65 in women 25-54.
It probably didn't hurt that presidential candidates John McCain and Barack Obama cut promos for the show, as well as for the channel's effort to help military families.
Talkback
-
I check the cast and the same actress is still playing the part of Claudia Joy's other...
Deann Davis - 2008-10-6 09:33:00 -
What happened to Claudia Joy''s other daughter, why was she replaced and did no one notice? As...
Dawn Carr - 2008-9-6 22:21:00 -
I waited for what seemed like forever for this premiere and was not disappointed. They had me...
Jessie Tyler - 2008-9-6 17:28:00
Obama, McCain Tape Army Wives Spots
06/04/2008ELECTION 2008: COMPLETE COVERAGE FROM B&C
11/10/2008Corn Embraces 'Indecision'
08/10/2008
Product Wire
