Obama, McCain Tape Army Wives Spots
Presumptive Presidential Nominees Featured in Lifetime Television Spots that Salute Military Families, Promote Season Premiere
By John Eggerton -- Broadcasting & Cable, 6/4/2008 9:35:00 AM
Sens. and presumptive presidential nominees Barack Obama (D-Ill.) and John McCain (R-Ariz.) taped on-air spots for Lifetime Television that both salute military families and promote the upcoming premiere of the new season of Army Wives.
The 30-second spots, each opening with a teaser for the show, will begin airing Wednesday and continue through Sunday’s new-season premiere of the show, which deals with the women behind the soldiers. It is Lifetime's highest-rated series ever.
The promos will also look to drive Web surfers to myLifetime.com, with the candidates pointing out that the site is where viewers can get more information on how to help military families.
Following are excerpts from the spots supplied by Lifetime.
McCain: “Army Wives has a lot of great twists and turns. I know because Cindy makes me watch with her, and we're looking forward to season two. But the show also sheds light on the strength and sacrifice of our nation's military families. As we honor and cherish the sacrifices made by those who have served our nation, we should also honor those who are currently in harm's way, defending our freedom, and the brave families that await their safe return … To all men and women serving in our armed forces, to their families and to our veterans: You are the best Americans, and our best efforts to honor our debts to you will fall far short of what you have given and what you deserve.”
Obama: “I know you all are waiting to see what happens this season on Army Wives. But I just wanted to take a moment to honor the people this show is about. Army Wives tells a story that's being lived by families across this country -- by loved ones who are counting the days until the next R&R; by young children whose parents have been deployed so many times they barely know them; by parents who sit by the phone, waiting anxiously for their son or daughter to call; and by all who mourn the loss of one of America's fallen heroes … our entire nation owes our troops and those who love them our abiding gratitude -- for their service, their courage and for the sacrifice they make each day on our behalf.”
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As both the daughter and wife of career Army officers, as well as the sister of four brothers who served careers in the Army and Air Force, I was shocked and thoroughly disgusted to see John McCain's pandering endorsement of the TV show "Army Wives." I've seen enough of the trailers for the show to feel quite sure it doesn't honor Army wives and families at all and is nothing more than a glorified trashy soap exploiting those women who are the backbone of our service families. Senator McCain, if you want our votes, stick to the issues that are important to all of us!
C. P. Garitty - 6/20/2008 8:51:00 PM EDT -
I lived more than two decades as a military wife, during an era where that was not a revered position but one with honor. We lived ordinary lives and extraordinary lives filled with collecting school supplies for the mountain children while making sure our own childrens'' needs were meet. Let us not diminish the lives of military families by focusing on the soap opera aspect of a T.V.show, life was no soap opera, it was real filled with joy, laughter, tragedy and sorrow, days filled with the roar of airplanes and wondering who was coming home or not. The military life is a full life and not to be mistaken as some glib attempt to represent the reality of nights unslept, temperatures high, loneliness and fulfillment. Give me an endorsement that smacks of a rich life, filled with purpose, not lives lived with only aspects of war and mayhem, but of fullness. This cannot be reflected on the television screen. Respect us and do not use the military family for political gain. Really honor the family by endorsing the political view that military wives, husbands are a well rounded group willing to be involved in life looking through a different lens at a world who needs help.
sue cook - 6/16/2008 9:34:00 PM EDT -
This is why it is hard to vote this year. As an Army WIFE I would never watch such trash. You want to support the families go to the State Family Programs Office on most bases and offer to volunteer your time or make a donation of your choice. Know a real Army wife before you believe all the smut put on the air by one persons' artistic perspective.
The Former Mrs. Root - 6/16/2008 9:27:00 PM EDT
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