In Plain Sight Brings Eyes to USA
Debut of USA Network Series Scores 3.97 Household Rating, 5.25M Total Viewers
By Alex Weprin -- Broadcasting & Cable, 6/2/2008 1:52:00 PM
The premiere of In Plain Sight on USA Network delivered a 3.97 household rating as well as 5.25 million total viewers, including 2.57 million in the 25-54 demo and 2.3 million in the 18-49 demo.
The demo viewers are the best on USA since the second-season premiere of The 4400 in June 2005. Total viewers are the best since the series premiere of The 4400 in July 2004.
The male/female ratio was almost even among the demos, with a 49% male/51% female split among 18-49 and 48%/52% split in 25-54 viewers.
In Plain Sight’s household rating delivered a 21% increase over the premiere of Burn Notice, which was last year’s big summer premiere for USA. It was up double-digits in both demos and total viewers.
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