Study: Station '08 Web Revenue to Be $1.2B
By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/1/2008 8:00:00 PM
TV stations' online revenue is expected to jump from $772 million last year to $1.2 billion in 2008, reported a new study from Borrell Associates.
Borrell surveyed more than 3,100 local media properties, including 613 TV stations in the United States and Canada.
It predicts eye-popping growth for local online media in general. “Local online revenues are growing at a phenomenal rate of 50% this year—even more astonishing considering that retail sales have suffered such a sharp drop,” the study says.
Borrell predicts $13.1 billion in “local online advertising” for the year, up from $8.7 billion last year. Newspapers are slated to grab $3.7 billion of the 2008 pie, more than triple broadcast's total.—Michael Malone
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more