Milestone for CBS Daytime

CBS Soaps No. 1 for 1,000th Week, 1012th Consecutive Household Win for The Young and the Restless

By John Eggerton -- Broadcasting & Cable, 5/30/2008 6:54:00 AM

Household-ratings marks normally come and go with little fanfare since advertisers buy demos -- 18-49 for primetime traditionally, 25-54 for news, etc. -- but CBS Daytime's milestone rates a mention for its sheer size.

CBS' soaps lineup has been No. 1 in households for its 1,000^th week, the network said, which works out to more than 19 years.

The Young and the Restless has done even better than that, recording its 1,012^th consecutive household win. Even better, it has been tops in its target demo of women 18-49 for all of this season, CBS said.

And no wonder when it is imperative to tune in to find out whether Paul actually does track down David's one-time stepdaughter, Mina, to try and figure out why she blames David for her mom's death.

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