Hitwise: American Idol Rules Web
Finale of Fox Reality Show Draws 39.28% of Traffic to Broadcast-Network TV-Show Web Sites
By John Eggerton -- Broadcasting & Cable, 5/28/2008 11:16:00 AM
The finale of American Idol last week helped to drive that show's share of Web traffic through the roof.
According to Hitwise, which tracks traffic from a sample of 10 million Web users, Idol had 39.28% of the traffic to broadcast-network TV-show Web sites for the share period ending May 24. That was up over 50% from the previous week's 24.69%. In both cases, though, Idol was the top show by a wide margin.
The second-most-visited site for the period ending May 24 was another show that wrapped up its season, ABC’s Dancing with the Stars, which claimed 9.3% of traffic. NBC's Deal or No Deal was third with 3.69%.
NCIS -- which aired its season finale last week, as well -- got the biggest online share of any scripted show, coming in fourth with 3.39% of traffic after having not even made the top 10 the week before.
Rounding out the top five was Fox's America's Most Wanted with 2.57%.
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