Nielsen-IAG Research Deal Done

Ratings-Measurement Firm Closes on $225M Purchase of ‘Consumer-Engagement’ Researcher

By John Eggerton -- Broadcasting & Cable, 5/16/2008 6:26:00 AM

Nielsen said Friday that it closed on its purchase of "consumer-engagement" researcher IAG Research.

It will be rebranded Nielsen IAG and continue to be run by co-CEOs and founders Alan Gould and Ken Orkin, who will report to Nielsen executive vice president Susan Whiting.

The purchase is part of Nielsen's larger strategy of combining ratings with demographic and psychographic information to help advertisers better gauge how those eyeballs translate into sales.

Nielsen announced last month that it was ponying up $225 million for the company.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Nielsen to Acquire IAG Research

04/07/2008

IAG's Rules of Engagement

03/02/2008

Schumer Wants 'PPM' Primer

07/20/2004

Susan Whiting Promoted At Nielsen

11/10/2008

Senate Reveals Nielsen Witnesses

07/12/2004

Also by this author

• Green: Broadband Plan Could Learn From Cable Labs Collaborative Model

• FTC Asked To Redefine Definition of Programming Targeted To Kids, Teens

• Organizations Ask FCC Not To Delay Date For Collecting Ownership Information

• Time Warner Cable Pledges $100 Million For "Connect a Million Minds" Initiative

• Malone: Key to NBCU-Comcast Deal Is What Government, Affiliates Want

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Grab Networks

  

  Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• JVC

  

  JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home