Carriage Deal for Hallmark Channel, Cablevision Systems
Cable Operator Also Gets Standard-Definition, HD Rights to Hallmark Movie Channel
By John Eggerton -- Broadcasting & Cable, 4/29/2008 9:21:00 AM MT
Hallmark Channel signed a renewal agreement with Cablevision Systems.
As with its other recent sign-ups, Cablevision also gets rights to the standard-definition and HD versions of Hallmark Movie Channel.
Cablevision's subscribers in New York were "particularly important" for the channel, president Henry Schlieff said.
Hallmark has been pitching itself as must-have family-friendly programming, armed with ratings data showing that it is a consistent top 10 network. According to the network, it is averaging 1.152 million viewers in April in primetime, its best-ever average.
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