Yahoo, Major League Baseball Ink Video, Advertising Partnership

MLB.TV Service to Appear on Yahoo Sports; Yahoo to Manage Ad Sales for 2009, 2010 Seasons

By Alex Weprin -- Broadcasting & Cable, 4/10/2008 12:46:00 PM EDT

Yahoo and Major League Baseball Advanced Media inked a three-year deal that will bring MLB’s MLB.TV service to Yahoo Sports and see Yahoo manage MLB.TV ad sales for the 2009 and 2010 seasons.

MLB and Yahoo will split video-inventory ad sales for the first year of the deal.

Yahoo Sports will offer the MLB.TV service to 11 countries, including the United States, Canada, Mexico, the United Kingdom and Germany on a co-branded player on Yahoo and MLB.com.

“This agreement exemplifies Yahoo as the partner of choice to premier media organizations, as we’re providing MLB.com an opportunity to extend its reach to the largest possible audience, while at the same time maximizing monetization of its video subscription product,” said Todd Teresi, senior vice president of Yahoo Publisher Channel, in a statement.

“Partnering with MLB.com allows Yahoo to offer our users an unmatched baseball experience and also presents our advertisers with a new opportunity to reach a large, engaged audience of baseball enthusiasts,” he added.

Yahoo will also distribute MLB’s FastCast, a daily roundup of the previous day’s games, and it can use MLB video content in other Yahoo Sports programming.

Pricing for the service on Yahoo will be the same as it is on MLB.com.

BC Review

BC Review
September 23, 2009
TV Review: 'Modern Family'
ABC’s Modern Family debuts tonight at 9. The following are reviews from TV...
More

BC Review

BC Review
September 23, 2009
TV Review: 'Cougar Town'
Cougar Town, starring Courteney Cox, debuts Wednesday night at 9:30 on ABC. The...
More

VIEW ALL BLOGS

B&C Schmooze July 6, 2009

Photos from around the TV industry compiled by B&C.

MSNBC's Hi-Def Rollout

MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)

OnDemand Media Summit

Scenes from the B&C and Multichannel News OnDemand Summit in Philadelphia, Pa., on June 10, 2009. Photos by Joshua Kristal (www.joshuakristal.com).

» VIEW ALL GALLERIES

TechTalk: Digeo's Second Act

In this week's edition of B&C TechTalk, senior editor Glen Dickson discusses the announcement that digital video recorder supplier Digeo is being acquired by cable transmission and video-on-demand supplier Arris Group, in a deal expected to close in the fourth quarter.

Also by Alex Weprin

Product Wire

Featured Company

Akamai

Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more
Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more
TrylonSMR

At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more
Digital Rapids

Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more
WorldNow

A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web... more