MSNBC.com Boasts 125.7M Video Streams in March

News Network’s Site’s Video Player Allows Content to Be Embedded on Other Sites, Blogs

By John Eggerton -- Broadcasting & Cable, 4/7/2008 10:56:00 AM

MSNBC.com recorded another personal best for video streaming.

Citing its launch of a new online-video player in December, the news network said it garnered 125.7 million on-demand video streams in March on top of a record-setting November for streams on the site.

MSNBC introduced a player that allows other sites and blogs to embed its videos.

According to the network, February Nielsen//NetRatings numbers showed that it is the top site in total video streams and No. 1 in time spent with videos at 36.8 minutes per month by more than 7 million unique video users.

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