YES' Telecast Second-Highest-Rated Opening Day Since at Least 1995
Yankees Entertainment & Sports Network Earns 7.4 Household Rating, 766,000 Total Viewers
By P.J. Bednarski -- Broadcasting & Cable, 4/2/2008 7:05:00 AM MT
New York loves its Yankees: The opening-night telecast Tuesday (the game was postponed by rain Monday) grabbed a 7.4 household rating, or 766,000 total viewers, in the New York viewing market on Yankees Entertainment & Sports Network.
It marked the second-most-watched Yankees opener since 1995. It couldn’t beat the 2005 Major League Baseball opener, when the Yankees-Boston Red Sox game attracted 1.21 million viewers to ESPN.
Tuesday’s telecast outranked several broadcast-network shows and was the most-watched program for the entire day among men 18-plus, the network said.
The Yankees beat the Toronto Blue Jays 3-2.
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