Spike's Patterson Adds TV Land to Expanded Role
Talent development veteran to work with major studios on tie-ins, promo events for actors
By John Eggerton -- Broadcasting & Cable, 3/31/2008 11:28:00 AM MT
Casey Patterson, senior VP of talent development and casting for Spike TV, has been named senior VP, event production and talent development for Spike TV and co-owned TV Land.
It is a newly created post, with Patterson asked to cultivate relationships with major studios to pitch network tie-ins, events and other opportunites for actors promoting new films and other projects.
Before joining Spike TV (then TNN) in 2000, Patterson was director of talent development at VH1.
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