Primetime Ratings: Dancing with the Stars Can’t Catch American Idol
Second Night of Premiere of ABC Reality Show Strong but Fox Juggernaut Stronger
By B&C Staff -- Broadcasting & Cable, 3/19/2008 8:04:00 AM MT
ABC’s Dancing with the Stars was on track in the second night of its two-night premiere, averaging a 4 rating/10 share in the 18-49 demo in the 9 p.m.-10:30 p.m. slot Tuesday night. But Fox’s American Idol predictably waltzed away with the night, averaging a 10.3/25 in the demo from 8 p.m.-10 p.m.
Dancing helped ABC to finish second for the night, but a preview airing of the network’s new sitcom, Miss Guided, squandered much of its Dancing lead in with a 2.9/8 in the demo that matched the second half of a Law & Order: Special Victims Unit repeat on NBC. Miss Guided moves to its regular slot Thursdays at 8 p.m.
NBC placed third, with a double helping of The Biggest Loser, averaging a 2.8/7 in the demo from 8 p.m.-9 p.m. and a 3.1/8 in the second hour, besting CBS, which earned a 2/5 for a repeat of NCIS and a 2/4 for Big Brother.
CBS’ Jerichocontinued to struggle through its abbreviated second season, averaging a 2/6 in the demo from 10 p.m.-11 p.m.
On The CW, Beauty and the Geek averaged a 0.8/2 in the demo from 8 p.m.-9 p.m. while One Tree Hill averaged a 1.4/3 from 9 p.m.-10 p.m.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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