Tiger Woods Scores Big Ratings for NBC

Final Round of Arnold Palmer Invitational Earns 4.2 Rating/9 Share

By Alex Weprin -- Broadcasting & Cable, 3/17/2008 9:47:00 AM

Tiger Woods’ dramatic and historic last-hole win at the Arnold Palmer Invitational translated into big numbers for NBC Sports, which covered the event.

According to Nielsen Media Research overnight ratings, Sunday’s coverage earned a 4.2 rating/9 share, a 68% increase from last year and the best final-round overnight ratings since 2002, which was also a Woods victory.

NBC’s third-round coverage Saturday also saw a boost, earning a 2.3 rating/6 share, a 21% increase over last year.

Woods’ win was historic in a number of ways: It was his fifth straight PGA tour victory, seventh consecutive win worldwide, fifth straight year winning the Arnold Palmer Invitational and 64^th career win, tying him with golf legend Ben Hogan for third all-time.

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