TNT Runs Ratings Fast Break with NBA All-Star Weekend

Ratings Up Across the Board for Cable Network’s Coverage of National Basketball Association All-Star Weekend

By Ben Grossman -- Broadcasting & Cable, 2/19/2008 12:59:00 PM

While cheating in baseball dominated much of the talk in the sports world over the weekend, Dwight Howard’s cheating of gravity helped TNT to a ratings bump for its National Basketball Association All-Star Weekend coverage.

Sunday’s NBA All-Star Game saw a 5% bump in adults 18-49, averaging 3.792 million viewers in the demo.

TNT’s All-Star Saturday -- featuring the Orlando Magic’s Howard strapping on a Superman cape en route to winning the Slam Dunk Contest -- was the most-watched Saturday night in the event’s 23-year history and saw double-digit-growth (13%) in the 18-49 demo.

For the three days of coverage (Friday-Sunday), TNT said it averaged 3.27 million homes according to Nielsen Media Research fast nationals. The network added that 3.2 million people went online for extra coverage via Turner’s TNT NBA Overtime broadband channel.

Talkback

We would love your feedback!

Also by Ben Grossman

Product Wire

Featured Company

Grab Networks

Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes... more
TrylonSMR

At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more
Akamai

Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more
JVC

JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more