Eleo Hensleigh Joins ION Media Networks as Chief Marketing Officer

Hensleigh Had Been Head of Marketing and Branding for Disney’s TV, Cable Groups

By John Eggerton -- Broadcasting & Cable, 2/6/2008 8:05:00 AM

ION Media Networks named Eleo Hensleigh to the newly created post of chief marketing officer.

Hensleigh joins ION from Disney, where she had headed up marketing and branding for the TV and cable groups, including ABC, Disney Channel, Toon Disney, ABC Family, and SOAPnet.

Hensleigh, who will be based in New York, will head up all branding and marketing, including expanding qualitative and quantitative research.

ION, which is partly owned by NBC, operates a 60-station TV group; programs a block of kids’ shows for others, including NBC; and created a number of digital networks using its stations' digital-TV spectrum.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Marketing Madness

08/26/2007

Pam Kaufman Named Chief Marketing Officer Of Nickelodeon

06/26/2007

Sweeney to head Disney's kid ops

01/03/2003

Turner Animation Names Chief Marketing Officer

01/08/2008

June 15-21: Promax/BDA Conference, 'The Unusuals' Series Finale, NBC's 'Merlin' Premiere And More...

06/12/2009

Also by this author

• Developing: San Fran Board Slated To Vote On Resolution Backing Network Neutrality

• McDowell 'Very Troubled' By Social Security Number Collection

• Genachowski Says American Troops Need High-Speed Broadband

• House Committee Holding Hearing on Arbitron PPM

• FCC Wants Input On Measuring Fixed Residential, Small Business Broadband

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more

• Telestream

  

  Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD... more

• JVC

  

  JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home