FedEx's Giant Super Bowl Pigeons Don't Lay Egg, Poll Finds

HCD Research Online Survey Votes FedEx ‘Attack of the Giant Pigeons’ Ad Best of Super Bowl

By John Eggerton -- Broadcasting & Cable, 2/4/2008 10:37:00 AM

FedEx's "attack of the giant pigeons" Super Bowl ad was voted best in show, according to an online survey of 2,400 conducted by HCD Research.

HCD got ad-agency representatives to view and rate the ads, then submitted its top 20 to online surfers.

Coming in No. 2 was Budweiser's "Rocky" ad, followed by the Coca-Cola battling Macy's balloon spot, then Diet Pepsi's "What Is Love" and Bridgestone’s screaming animals spot.

Rounding out the top 10 were the E*TRADE baby, Bud Light's cavemen, Toyota's ferocious badgers, Life Water's dancing lizards and a second E*TRADE baby spot.

To check out all of the ads and their scores, click here.

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