Tweet

FedEx's Giant Super Bowl Pigeons Don't Lay Egg, Poll Finds

HCD Research Online Survey Votes FedEx ‘Attack of the Giant Pigeons’ Ad Best of Super Bowl

By John Eggerton -- Broadcasting & Cable, 2/4/2008 10:37:00 AM

FedEx's "attack of the giant pigeons" Super Bowl ad was voted best in show, according to an online survey of 2,400 conducted by HCD Research.

HCD got ad-agency representatives to view and rate the ads, then submitted its top 20 to online surfers.

Coming in No. 2 was Budweiser's "Rocky" ad, followed by the Coca-Cola battling Macy's balloon spot, then Diet Pepsi's "What Is Love" and Bridgestone’s screaming animals spot.

Rounding out the top 10 were the E*TRADE baby, Bud Light's cavemen, Toyota's ferocious badgers, Life Water's dancing lizards and a second E*TRADE baby spot.

To check out all of the ads and their scores, click here.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• ‘Smart Broadcasting’Is Broadband

• Roland Martin Remains On TV One

• CNN's Candy Crowley Receives Wiliam Allen White Citation

• FCC Skeds First Mobility Fund Auction for September

• Rural Telcos: FCC Sec. 706 Authority Covers Retrans Reform

Also by John Eggerton

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..