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Lifetime Television, Politico Target Undecided Female Voters

Cable Network, Newspaper Join Forces on Internet to Feature Undecided California Women Voters After Televised Debates

By John Eggerton -- Broadcasting & Cable, 1/30/2008 11:55:00 AM

A female-targeted cable channel, Lifetime Television, and a political-junkie-targeted, broadcaster-backed newspaper, Politico, are teaming up to target the women voting bloc.

The two will co-brand a Web project in which focus groups of undecided California women voters will weigh in immediately following televised debates there (Politico is a debate co-sponsor) on their respective Web sites, Politico.com and myLifetime.com.

There will be a group of undecided Democrats and another of undecided Republicans, with both video and written responses to the debates featured on the sites.

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