Former NBC News President Shapiro Named CEO of WNET, WLIW
Neal Shapiro Replaces William Baker at Noncommercial Stations
By John Eggerton -- Broadcasting & Cable, 1/30/2008 6:08:00 AM
The transition began last February, when Shapiro took over as president of the station from Baker.
WNET is one of the key programmers for PBS and is the most-watched public station in the country.
Among the initiatives Shapiro already launched: more online and interactive programming, different funding options and new distribution models -- directly to stations rather than through PBS or American Public Television, as it did with a New York version of Ken Burns' The War.
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