Tweet

Romney Is South Carolina's Big Spender

Nielsen: Republican, Democratic Candidates Bought 19,191 Campaign TV Spots in South Carolina in the Past Year

By John Eggerton -- Broadcasting & Cable, 1/18/2008 8:48:00 AM

Republican and Democratic candidates have bought 19,191 campaign TV spots in South Carolina in the past year, according to Nielsen Media Research. The state is the next major primary test (Saturday) and the first one in the South.

According to Nielsen, Republican former Massachusetts Gov. Mitt Romney bought the most at 5,257, almost as much as the other five Republican candidates put together. In second place and leading the Democrats was former Sen. John Edwards (N.C.), who bought 4,088.

Sen. Barack Obama (D-Ill.) was in third with 2,809, followed by former Arkansas Gov. Mike Huckabee at 2,049, Sen. John McCain (R-Ariz.) with 1,471, Sen. Hillary Clinton (D-N.Y.) with 1,430, former Sen. Fred Thompson (R-Tenn.) with 1,046, Rep. Ron Paul (R-Texas) with 1,019 and Rep. Duncan Hunter (R-Calif.) with 22.

With the caveat that lots of polls have been off lately, currently, all of that spending by Romney has translated into a third-place finish.

Tweet

Talkback

» Submit Feedback

• 
  

  If you own a DVR from DirecTV, Echostar, TIVO or Replay you can always skip these guys, driving you nut's over advertising. Too Mitt Romney, You think you have the money and will win. You won't get my vote, be forceful won't help. Advertising has turned out to make me think I am stupid. Guys, why don't you just go out and get the vote, but forget radio/tv advertising. I Because, I have XM AND SIRIUS SATELLITE RADIO, AND I HAVE DIRECTV HR 20-700 DVR. skip one tv commercial, skip another.

  
  

  
  Tom - 1/18/2008 8:48:00 PM EST
» Submit Feedback

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Roland Martin Remains On TV One

• CNN's Candy Crowley Receives Wiliam Allen White Citation

• FCC Skeds First Mobility Fund Auction for September

• Rural Telcos: FCC Sec. 706 Authority Covers Retrans Reform

• Former NAMB President Al Perry Dies

Also by John Eggerton

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..