Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Broadcasting & Cable
RSS
Reprints/License
Print
Email

Zenith Media USA Shifts Its Focus

Ad Buyer Restructures in Move from Broadcast Buyer to Multiple-Platform Buyer

By John Eggerton -- Broadcasting & Cable, 1/18/2008 6:12:00 AM

Ad buyer Zenith Media USA is restructuring its operations to match its move from a broadcast-buying company to one placing media across multiple platforms, the company said Friday.

Peggy Green, president of broadcast, was promoted to vice chairman and Ava Jordhamo was named executive vice president, national broadcast, reporting to Wendy Marquardt, president of Zenith Media USA.

Broadcast operations will place planning and execution operations in "client-facing" teams.

Broadcast account teams are headed by senior VPs and group directors Sophie Aloisio, Sarah Brasfield, Lynn Garone, Cindy Gurmann and Larry Hunt.

“Peggy is a doyenne of our industry," said Tim Jones, CEO of ZenithOptimedia North America, in announcing the move. "[She is] consistently cited as one of the top media buying executives in the United States. Over the years, Zenith -- and Saatchi and DFS before -- benefited from Peggy’s leadership, intellect, wit and great heart."

RSS
Reprints/License
Print
Email
Talkback
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
No content
More Content
  • Blogs
  • Photos
  • Podcasts

Sorry, no blogs are active for this topic.

VIEW ALL BLOGS RSS
Bell Blue

The Schmooze: B&C Hall of Fame Class of 2009

Members of the 2009 B&C Hall of Fame class receive their honors at the Waldorf-Astoria, Oct. 20, 2009.
ZuckerComcast

The Schmooze: 2009 B&C Hall of Fame

Photos from the 19th annual Broadcasting & Cable Hall of Fame gala at the Waldorf-Astoria in New York, Oct. 20, 2009.
News Corp. President and COO Chase Carey at the OnScreen Media Summit 2009

OnScreen Media Summit 2009

Photos from the B&C/Multichannel News day-long event on Oct. 21 at New York's Edison Ballroom. (Photos by Joshua Kristal, www.joshuakristal.com.)

free marketing module graphic
Advertisement
BC Subscribe
B&C NEWSLETTER
B&C Today
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
TechTalk
HD Programming
Multicultural Newsletter
B&C NewsCentral
Television Careers



Please read our Privacy Policy

About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites