Bravo Begins Work on The Rachel Zoe Project
Reality Show Stars Celebrity Stylist
By Anne Becker -- Broadcasting & Cable, 1/16/2008 10:22:00 AM
Bravo green-lit a reality show starring celebrity stylist Rachel Zoe and her entourage.
The show, for now called The Rachel Zoe Project, will be at least six episodes. It began production last week. It will be shot in New York and Los Angeles and is scheduled to premiere later in 2008.
Zoe, perhaps best-known due to former client Nicole Richie’s characterization of her as a “raisin face,” will star alongside her husband Rodger and her fashion team, Taylor and Brad, as they aim to broaden her business through dealings with magazines, beauty companies, fashion firms and, of course, star clients, according to the network.
Zoe, who has styled the likes of Jennifer Garner and Salma Hayek, was the subject of some controversy as a result of a Web posting Richie made insinuating that she urged clients to adopt radical measures such as drugs to remain ultra-skinny, as both she and Richie appear to be.
The show is being produced for Bravo by Original Media. Zoe, Charlie Corwin and Jamie Patricof are executive producers. The show was announced Wednesday by Bravo programming chief Frances Berwick.
The series fits into one of Bravo’s primary successful programming genres, docu-dramas about proprietors of lifestyle business targeted at wealthy clients. Others in that vein have included Workout, about a high-end gym in Los Angeles; Blowout, about a swanky salon; Flipping Out, about rich people in real estate; and the network’s newest series, Millionaire Matchmaker, about a wealth-focused dating service.
