The Daily Buzz Goes Local

ACME Communications Adding Two Local-Segment Opportunities to Each Hour

By Michael Malone -- Broadcasting & Cable, 1/16/2008 7:22:00 AM

Syndicated morning program The Daily Buzz is adding two local-segment opportunities to each hour beginning March 3.

The inserts allow partner stations to provide more local programming to viewers, while giving them opportunities to lure in community advertisers.

Daily Buzz owner ACME Communications said the decision was due in part to the Federal Communications Commission’s hopes for more local fare.

“We’ve developed these new insert opportunities to help meet the growing interest in locally relevant content within the communities our program reaches,” said Daily Buzz general manager Sandi Yost Gehrig, “and to provide an appealing, broader news-selling component to the advertisers.”

The inserts are optional: If the station does not wish to add its own segments, Daily Buzz can fill the time “with more of the edgy and humorous content for which they are known,” according to ACME.

Florida-based Daily Buzz launched in 2002. Some stations are already finding success with their local inserts. WBUW Madison, Wis., for one, has host Emmy Fink fronting “Buzzed into Madison” segments during the Buzz broadcast.

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• i love the show,you all work well together,i hope holly is single,i think she is smoking hot,i,m from new york,an people here seem to sweat the small stuff,i watch your show every morning before work,you get me up on news an entertainment,i remember holly from fuse t.v. ,she is still hot/cute,on the subject about the boader,i think they should give the good peopletheir legal papers for crossing the boarder,so they could pay taxes too,it seems they are worried about getting money from them.

  
  thomas salvadori - 5/27/2010 7:11:52 PM EDT
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