Mercedes-Benz, Alltell Wireless, Garnier to Sponsor Reality Show
By John Eggerton -- Broadcasting & Cable, 1/9/2008 11:48:00 AM MT
Bravo said it lined up three exclusive multiplatform sponsorship deals for its latest reality show, Make Me a Supermodel, which premieres Jan. 10.
The would-be supermodels on the show will be traveling in style, with Mercedes-Benz serving as the "official transportation vehicle" for the show, as well as an on-air sponsor.
Alltel Wireless will be the primary "integrated" sponsor, as well as sponsoring the live voting on the show and an online game.
Garnier will be taking care of all that tousled and tossed hair.
All three companies will be featured in vignettes on the show, as well as getting billboards and mentions in tune-in promotional spots and online space.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high...
more
