Warner Bros. Worldwide Television Marketing Promotes Borris
Sonia Borris Named Senior VP, Marketing and Operations
By John Eggerton -- Broadcasting & Cable, 1/2/2008 10:06:00 AM EST
Sonia Borris, vice president of marketing and promotions for Warner Bros. Worldwide Television Marketing, was named senior VP, marketing and operations, reporting to executive VP Lisa Gregorian.
In the newly created post, Borris will oversee all business operations, as well as marketing, promotions, product integration and client services for its studio and syndication units, comprising Warner Bros. Television, Warner Horizon Television, Telepictures Productions, Warner Bros. Animation, digital producer Studio 2.0, Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television.
She will also head up marketing and promotion for its media-sales operation.
Before joining Warner Bros. Worldwide Television Marketing, Borris had been in promotion and marketing for the former The WB Network. Her resume also includes stints with Fox Consumer Products and Buena Vista Television.
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)
In this week's edition of B&C TechTalk, senior editor Glen Dickson discusses the announcement that digital video recorder supplier Digeo is being acquired by cable transmission and video-on-demand supplier Arris Group, in a deal expected to close in the fourth quarter.
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